Law first
Egyptian Medical Syndicate prohibits: cure claims, before/after surgery photos, discounts on consultations, using "best" or "first". Violations = license suspension.
What's legally allowed
- Educational information about conditions.
- Doctor introduction and credentials.
- Patient testimonials with explicit consent.
- Photos of facility and equipment.
Medical SEO strategy that works in Egypt
Focus on educational long-tail keywords. Educational content builds authority, and authority brings bookings.
GBP = lifeline of the clinic
70% of new clinic bookings come from "doctor [specialty] near me" searches. GBP with 50+ reviews and 4.7+ rating doubles bookings.
Frequently Asked Questions
Which channels work best for clinics and hospitals in Egypt?+
Local Google search + Google Business Profile for reviews, geo-targeted Meta ads, and educational content on Instagram and TikTok that builds trust.
Is it allowed to mention consultation prices in ads?+
Mentioning prices is allowed, but ad platforms treat medical content sensitively. Avoid cure claims or cosmetic before/after photos as they violate Meta and Google policies.
How do I increase patient bookings from the website?+
A clear booking button at the top, a simple form (name + phone only), direct WhatsApp numbers, a dedicated page per specialty with real reviews, and load time under 3 seconds.
What's the cost to acquire a new patient?+
Average patient acquisition cost in Egypt ranges from EGP 50 to 400 depending on specialty — dental and dermatology are cheapest, while surgical and rare specialties are highest.
Watch in 60 seconds — Healthcare Marketing in Egypt: What's Allowed & What's Not
Short videos from CairoGrow explaining SEO and ads services with real examples from the Egyptian market.
Doctors' ads in Egypt: what's banned
Egyptian Medical Syndicate rules on ads — so your account doesn't get suspended.
The Egyptian Digital Marketing Report
Practical SEO, Google Ads tips, and real Egyptian case studies. Weekly, free, no spam.