Real CPC costs in Egypt 2025
Based on spending 12M+ EGP on Google Ads for our clients, here are real CPC averages by industry:
- Real estate: EGP 8 - 25/click
- Medical & clinics: EGP 12 - 40/click
- E-commerce: EGP 3 - 12/click
- Legal services: EGP 15 - 60/click
- Education & courses: EGP 5 - 18/click
- B2B SaaS: EGP 20 - 80/click
How much budget do you need to start?
Rule: monthly budget at least 100x your industry's average CPC. Less than that, you can't gather enough data to optimize.
Example: a dental clinic (CPC ~25 EGP) needs 2,500 EGP/month minimum, plus room for two months of testing before expecting results.
True ROI formula
ROAS = campaign revenue ÷ ad spend. But true ROAS subtracts: agency fee + product cost + tax + cancellation rate. A reported 5x ROAS may be 1.8x actually.
How to know if a campaign is working
3 honest signals: Cost per Lead under 15% of average customer value, Quality Score 7+ on core keywords, 2%+ Landing Page conversion rate.
Frequently Asked Questions
What's the minimum Google Ads budget in Egypt?+
We recommend a minimum of EGP 3,000/month in ad spend to gather enough data for decisions; less than that makes it hard to test keywords and creatives scientifically.
How much does one Google Ads click cost in Egypt?+
Cost per click ranges from EGP 2 to 25 depending on the industry — real estate, legal, and medical keywords are highest, while consumer products and local services are cheaper.
What's the difference between Search and Performance Max?+
Search targets specific keywords with clear intent, while Performance Max auto-distributes your ad across all Google channels based on a conversion goal — best for accounts with sufficient conversion data.
When should I expect the first lead from Google Ads?+
First leads typically come within 7-14 days of launch; stabilizing at a profitable cost-per-lead takes 30-60 days of continuous optimization.
Watch in 60 seconds — Google Ads Egypt: How to Measure Campaign Quality
Short videos from CairoGrow explaining SEO and ads services with real examples from the Egyptian market.
What Google Ads really costs in Egypt
Real CPC figures for the most-searched Egyptian industries + a sensible starting budget.
Calculate campaign ROI in 60 seconds
A simple formula to know if Google Ads is making you money — or burning it.
The Egyptian Digital Marketing Report
Practical SEO, Google Ads tips, and real Egyptian case studies. Weekly, free, no spam.